About Us

30plusgirls.com is a digital destination created for modern women who have crossed the milestone of 30 and are boldly shaping the next chapters of their lives. We believe that life doesn’t end at 30—it gets more textured, nuanced, and unapologetically real.

Our mission is to speak to women who defy stereotypes and embrace evolution. We provide thoughtfully curated content across a wide spectrum of topics, including wellness, relationships, careers, fashion, parenting, mental health, personal finance, and culture. At 30plusgirls.com, every woman finds a mirror—not of perfection, but of authenticity, humor, and strength.

In a world obsessed with youth, we celebrate maturity. Our editorial voice is intelligent, inclusive, and bold. We do not reduce women to age-based expectations. Instead, we illuminate the complexity and richness of life after 30—whether it’s navigating fertility in your late 30s, changing careers at 40, falling in love again, starting a business, or simply learning how to say no without guilt.

Who We Are

Our team is a collective of journalists, editors, experts, and women with lived experience—many of us are in our 30s, 40s, and 50s. We are storytellers and seekers. We research deeply, write honestly, and edit rigorously. Every piece of content is crafted to inform, empower, and inspire.

We are independent. We are reader-first. We prioritize depth over clickbait, lived wisdom over trends, and connection over perfection. Our features often spotlight real voices—profiles of everyday women, interviews with trailblazers, and essays that speak to both joy and struggle.

What You’ll Find on 30plusgirls.com

• Lifestyle & Wellness: From perimenopause to skincare that actually works, we tackle physical and mental health with science, empathy, and clarity.
• Career & Money: Whether you’re negotiating your salary, launching your second act, or investing for the first time, we bring you practical, forward-thinking advice.
• Relationships: We explore the evolving nature of love, friendship, sex, and family dynamics—whether you’re married, single, divorced, or somewhere in between.
• Culture & Identity: Our cultural coverage includes everything from books and film to identity, intersectionality, and the broader questions of belonging.
• Parenting & Fertility: We address the full spectrum of experiences, from motherhood by choice or circumstance to not having children at all—and everything in between.

Why 30 Plus?

The decade after 30 is often misrepresented or ignored in media. Too old to be a Gen Z influencer, too young to be considered “wise elder”—many women feel left out of mainstream narratives. We saw a gap, and we decided to fill it.

30plusgirls.com was born out of a belief that women deserve nuanced, respectful, and empowering content that reflects their actual lives. We don’t talk down. We don’t oversimplify. We honor your time, your intellect, and your lived experience.

Join the Conversation

Our community is growing—and it’s diverse. We welcome all women who identify with the spirit of being “30+” in mindset or age. We are building a platform where every reader feels seen and heard, not just sold to.

We invite you to subscribe to our newsletter, follow us on social media, and engage with our stories. Share your experiences. Leave a comment. Join the dialogue.

Our Promise

We will never pretend to have all the answers—but we will ask the right questions. We will listen more than we preach. We will stay curious, kind, and committed to evolving along with you.

Whether you’re here for guidance, for laughs, for solidarity, or just for a break from the noise—welcome. You belong here.

30plusgirls.com is not just a website. It’s a movement. And we’re just getting started.